Prime Highlight: Strong demand in Saudi Arabia and the UAE is making the MENA region a bright spot for the global consumer packaged goods industry. Companies are urged to innovate…
Prime Highlight: Exhibitions and large events in the Middle East are now seen as engines for economic growth, attracting investment and boosting global presence. Saudi Arabia’s Vision 2030 and similar regional initiatives…
Prime Highlights: Sovereign wealth funds worldwide invested a record $66 billion in AI and digital projects in 2025, reflecting technology’s role as a core growth engine. Middle East funds, led by Abu Dhabi’s…
Prime Highlight EmCoin and Hotdesk signed an MoU during Abu Dhabi Finance Week to explore launching the DESK Token ICO in 2026, positioning Abu Dhabi as a hub for hybrid digital assets. The planned DESK…
Prime Highlight The UAE is attracting startups by offering modern infrastructure, supportive policies, and high user demand for smart mobility solutions like e-scooters and bicycles. Leading companies such as Careem, Tier, FENIX, Lime,…
Prime Highlights: IT services spending in MENA is expected to rise to 26–28% of total IT budgets by 2030, driven by system integration, cloud adoption, and managed services. Companies that combine technical expertise with…
Prime Highlights Employees across the Middle East are adopting digital workplace tools faster than the global average, showing strong readiness for technological change. Support from governments and businesses is helping…
Prime Highlights: Propeller has launched Kernel Camp, a yearly programme to help early-stage technology founders from the MENA region. The programme provides founders with mentorship, networking, and resources to develop products and grow their startups. Key Facts: …
Prime Highlights: Oman’s non-oil exports grew 10.3 percent to 5 billion rials, showing strong progress in economic diversification. Despite a 42% drop in the trade surplus, Oman’s financial sector remains…
Prime Highlights The Middle East remains the fastest-growing luxury market, rising by 5% even as global luxury spending stays flat. Strong tourism in the UAE and steady demand in Saudi…
