Prime Highlights
- Anjali Precious Metals launched Anjali Digital Metals, a mobile platform for gold and silver investments.
- The platform allows users to buy, sell and track precious metals with live pricing and UAE Pass registration.
Key Facts
- Anjali Precious Metals is a UAE-based family-owned precious metals company with more than 23 years of experience.
- The business was founded in 2002 as Anjali Jewellers & Goldsmith in Dubai’s Gold Souq.
Background
Anjali Precious Metals has entered the digital investment market with the launch of Anjali Digital Metals, a mobile platform that allows customers to buy, sell and track gold and silver investments. The launch marks the company’s expansion into digital services after more than 23 years of operating in the UAE’s precious metals industry.
The platform has been developed for the UAE market and enables users to register securely through UAE Pass, access live gold and silver prices, complete transactions and monitor their investment portfolios through a single mobile application.
The company said the platform combines modern technology with the trust and customer service that have shaped its business over the past two decades. It aims to offer investors a secure and transparent way to manage precious metals investments while maintaining the personalised service associated with the Anjali brand.
The digital platform is led by Managing Director Mitesh Makwana, who said the new offering builds on the company’s long-standing reputation while meeting the changing needs of today’s investors. He said the platform extends the company’s commitment to transparency and customer confidence across digital channels.
Anjali Precious Metals traces its roots to Anjali Jewellers & Goldsmith, established in 2002 by Pravin Makwana in Dubai’s Gold Souq. This family business has made its mark in the UAE by means of its presence in the precious metal industry, providing quality products and services which cater to the needs of its customers.
“Anjali Digital Metals” is a venture that intends to take advantage of the experience the business has gained over time and integrate it with digitalization to help customers invest in gold and silver safely.”
